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Top
10 tips and tricks
Successful
Cap-
Printing
Primer
BY ROGER L. JENNINGS
About the author: Roger Jennings is president of the R
Jennings Manufacturing Co., an equipment manufacturer and printing-supplies distributor
in Glens Falls, N.Y. Those seeking additional information should feel free to
contact him at roger@rjennings.com.
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creen-printed caps are one of the highest-volume apparel items sold. They also are
one of the most profitable. Ironically, while most screen printers print lots
of shirts, few compete for cap business because they don’t understand what it takes to be
profitable in the headwear game. Successful garment printing starts with an
understanding of what is unique about the item to be printed. Cap printing is
actually easy for those who have mastered its special requirements. The tips
that follow outline the shortest route to cap-printing success.
Match the cap to the customer
Young
people—generally under age 30—are looking for low-profile, five-and six-panel
caps that fit close to their heads. Their parents— from age 30 and up—generally
wear a medium-height, five-panel, although the trend in this age group is also
toward lower profiles. Think of the crown height as paralleling the age of the
person wearing the cap. High-front-panel caps (more than three inches from the
bill) and foam-fronts are still popular with the “retired: gone fishing” crowd
and as an inexpensive giveaway item. If you want a successful cap program, give
the customer what she or he wants. Kids won’t wear a foam-front cap, but they will
wear a low— profile, six—panel . . . in the shower and
to bed. Offering the right cap is the first step to success.
Youngsters spend the most for caps—easily
$12-$l4 per cap and more. Check out the prices they’re paying at the local
shopping mall to see what their price expectations are. For children, money is
easy, because it comes from their parents. ‘The grandparents, by contrast, are
the least fashion—conscious and most cost—conscious—and, therefore, are
willing only to pay the lowest prices.
Pick the best cap for printing
Caps are decorated with
embroidery, a variety of heat transfers and screen printing. The requirements
of each are quite different. A screen printer who buys caps more appropriate
for another decorating discipline is immediately in trouble. Starting with the
wrong type of cap is the most common reason printers get discouraged with caps
and eliminate this source of revenue from their businesses.
Stiff—front caps are
better for embroidery. If you are a screen printer, don’t even think about
printing caps described as “fused buckram” or constructed. Screen printers
should only buy unconstructed,” “unstructured” or “half—moon-stay” caps.
Foam-front caps are also a snap to print, if you can find a customer to wear
them. Half-moon stays can be folded out of the cap with the sweat band to avoid
interference with printing.
As for six-panel caps—with a seam running
directly through the print area—those with
tight seams and a smooth surface are the easiest to print. All others are more
easily printed with three—dimensional or high—density (HD) Ink. HD ink looks
and prints like other plastisols, but holds a sharp edge when a screen with a
thick capillary-film stencil is lifted off the print. These inks work better
with capillary— film rather than liquid—emulsion stencils.
Use high-tension screens
T—shirt printers have come to prefer
tight screens when printing shirts, to hold registration, to prevent ink from building up under
screens, and to realize other benefits. The same objectives exist for caps,
but there is a problem. Cap frames must have one side very thin so the image
can be printed close to the bill of the cap. Thin means weak.
A weak side to the frame will not support the tension required for the
highest-quality
printing. Therefore, I do not recommend wood or other types of
rigid, none—retensionable frames. Only retensionable frames that take up
tension from the side opposite the thin bar will draw the mesh tight enough to
insure against ink smearing, heavy deposits of ink at the bottom of the image
and other difficulties.
Use capillary-film stencils
Trough-coaters, even if the screen maker
uses one under seven inches in width, do not develop coverage with emulsion to
the edge of the frame. The coating at the edge will be thinner than in the
middle, and is more likely to break down during printing, especially on a
low—tension screen.
Capillary film is
liquid emulsion coated onto polyester sheets in prescribed thicknesses. The
thickness is selected according to mesh count and other criteria. A 110 mesh is
typically coated with a 50-micron film (but could be coated with 40 to 150
microns).
As for
materials cost (a reason many cite for not using film), consider
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that a piece of capillary film suitable for a cap frame
say four by six inches—would cost approximately one to seven cents per square
inch, depending on thickness. Even though thicker films cost more, 50 microns (2
cents per square inch) of film would still be under 40 cents per screen (and
considerably less per cap printed).
Capillary film is applied with lots of plain water and
should overlap the thin edge of the cap frame. After the screen is exposed, the
film overlapping the thin edge will either wrap around the thin side of the
frame or drop off like an umbilical cord. This will cause the stencil coating
to be of uniform thickness clear to the edge of the frame, in
order to deposit a uniform amount of ink and prevent stencil breakdown.
Pinholes are
typically eliminated with capillary film, and image quality is improved. When
used in combination with three—dimensional inks and tight screens, cap
features such as seams, sewn stitches, twills and even corduroy
will be buried with ink that appears to be die-cut. Liquid—emulsion stencils do
not perform this way.
Invest in a good squeegee
When pulling a
T-shirt squeegee, notice how the corners deflect more than the rest of the
squeegee. There is less pressure at the corners and, therefore, ink is sheared
less successfully. As images can be exposed as close as 1/16” to the inside of
a retensionable cap screen, the corner of the squeegee must not deflect more
than the rest of the squeegee blade, if ink is to be deposited uniformly. A
dual-durometer/triple-ply blade such as a 75-90-75
should be used so that the harder, 90-durorneter center ply prevents deflection
at the corners.
The squeegee handle should be aluminum
with the clamping bolts going through the handle rather than the blade. An
aluminum clamping type handle provides uniform support to
the blade whereas bolts through wood handles produce warped
squeegee blades over time. Any
squeegee should be sharpened at the beginning of each day. Just as
a sharp razor cuts
better for a barber, a
sharp squeegee cuts
better for a screen printer.
Make sure ink shears easily
Have you noticed some colors are stiffer than
others? The cornerstone of any quality
program is consistency. In other words, inks should stir and shear the same,
regardless of color. Accordingly, some inks will have to be modified. Inks
should be stirred well, and the stir stick pulled straight out of the
container. At six inches above the container, is the ink on the stick still
connected to the ink in the container?
If it is, the shear is poor and needs modification. After all, when
printing off-contact we want the mesh to peel off the print surface and
the ink to drop out of the stencil, rather than staying connected like
the ink connects the stick to the can.
Inks can be modified by adding a measured amount of
curable reducer typically only two to four percent by weight or by blending with ink that
shears more easily. If the substrate is light in color, the
blending can be with soft hand clear, which is ink without pigment. A
three—dimensional ink, for example, might be mixed with an equal amount of a
more printable ink that is not three dimensional, but still retains its
dimensional characteristics in the finished image.
Adjust off-contact
When printing
a white T-shirt through a thin stencil, an off-contact of 1/32” might be appropriate. Caps are often printed with thicker
stencils to lay down a heavier ink film for an opaque image that can be seen
easily from 15 feet or more. Three-dimensional inks may be printed 200 microns,
400 microns or even thicker, so need more off-contact distance to release ink
from the screen.
Brushed
cotton, for example, has fibers that will pick up when the mesh peels off the
cap. Therefore, the off-contact distance when printing brushed cotton needs to
be greater than when printing a tight-weave fabric, to help the ink in the
image separate from the screen.
The easiest
way to establish off-contact so the screen is perfectly parallel to the platen
is to lay a piece of Plexiglas or corrugated cardboard——— at a thickness equal
to the material to be printed plus the desired off—contact distance—on the
platen. The color arm of the press needs to rest on the off—contact adjustment
bolt while the screen is resting flat on the Plexiglas or cardboard. Positives
can be placed on top of the Plexiglas or cardboard to register screens. When
the Plexiglas is removed, the screen will be off—contact and parallel to the
cap so a consistent amount of ink will he released.
Maintain consistent squeegee angle, pressure, speed
Many people
printing caps have a tendency to rotate the squeegee when printing—typically by
picking up their elbow during the print stroke. A great way to develop a consistent
print stroke is to lock the wrist with a prescribed squeegee angle—such as of
45 degrees—then step back, using the entire body for the stroke, rather
than simply pulling the arm back. After repeating this process for a while, the
printer will be more sensitive to maintaining a constant angle, pressure and
speed.
The pressure should
only he sufficient to close the
off—contact distance. Squeegee blades should never bend. Ink should be sheared
and laid on top of the cap surface for maximum opacity and ease of
curing. Ink driven into fabric will be less opaque and lose the resolution and
sharp edge possible with less pressure.
Print six-panel caps
Six-panel caps
command the highest profit margins and are easy to print when set up correctly.
If the press is set up correctly, anyone can print a six-panel cap (or any
other item). If the set-up is not right, even the most experienced printer will
have trouble with six-panels.
To print
six-panel caps with the seam in the middle of the image area, start with a
piece of neoprene or similar material about 1/16” thick. Cut the neoprene in
half, separate the two pieces by the width of the seam, and apply them to the
cap platen. Lay the seam in the slot created between the two pieces of
neoprene. If the seam is lower than the rest of the front of the cap—as cap
seams occur in varying
thicknesses—build up the slot with layers of masking tape so that
the front panel has no bumps or depressions when running your hand over the
cap front. Now printing that six— panel should be no more difficult than
printing a five—panel.
Beware the hold-down device
People
frequently ask whether a hold-down device is required for cap printing.
Generally, only a light mist of spray adhesive is necessary to hold a cap in
place. If the mist adhesive will not hold the cap in place, then the
style is either more suitable for embroidery or the cap is too small for the
platen.
Caps are made
from materials of different weights, some which stretch easily (such as foam
fronts) and others which do not. Some hold-downs do not adjust well to
different cap constructions and, as a result, may stretch the cap out of shape
before printing, resulting in a distorted image after removing the cap from the
press. Thus, if you’re forced to use a hold down for whatever reason, make certain
you’re not buying more trouble than convenience.
Easy as shirt printing
Any time we
learn to print something new, we must first figure out what is different about
it, then learn to react to these differences. If you
follow the 10 guidelines above, cap printing will be as easy as shirt
printing—not to mention considerably more profitable, per hour.
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